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"Human beings are works in progress that mistakenly think they’re finished"
"So this is something worth bearing in mind next time you’re trying to convince a friend that we should build more nuclear power stations, that the collapse of capitalism is inevitable, or that dinosaurs co-existed with humans 10,000 years ago. Just remember, however, there’s a chance you might need to be able to explain precisely why you think you are correct. Otherwise you might end up being the one who changes their mind."
"The problem with the normals and tech is the same as the problem with the normals and politics, or society in general. People believe they are powerless and alone, but the only thing that keeps people powerless and alone is that same belief. People, working together, are immensely and terrifyingly powerful."
There are two main barriers to more successful marketing: first, the strategy is not based on consumer goals, and second, the signals used to convey the value proposition do not activate the intended mental concepts and goals in the consumer’s mind.
Phil Barden “Decoded: The Science Behind Why We Buy”
In the past few months I’ve noticed a trend in hardware startups. The trend goes something like this:
- Hardware company raises small amount of angel / seed money
- Hardware company launches crowdfunding campaign and presells around $1M of product
- Hardware company raises a $8-15M series A
It started as an observation. Since the start of the year I have seen 3 such startups come through that fit the profile: one being
A Statistical Analysis of the Work of Bob Ross | FiveThirtyEight